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A Texas-rig hook keeper is also used on the Vendetta rods

This rig handles flipping jigs, punching mats, throwing frogs, and working big swimbaits

Theyre the most forgiving to start with, for sure

Working in PR, digital marketing, and social media taught me to look at content through the audiences lens rather than my own. It made me think more critically about what value a piece of content is providing, why someone would stop scrolling, and what would keep them engaged. That commercial understanding continues to shape everything she creates

A circle hook has to set itself

Finished in a sleek, understated black, the XTE looks spot on on modern carp rods and gives you that premium Shimano feel at a mid-range price